If you're running your own social media ads, you're likely already doing some ad recall measurement on Facebook. If you're not familiar with it, Facebook uses machine learning to estimate the percentage of people who were exposed to your ad that are actually going to remember it 48-hours later. It's a metric that you get from Facebook when you run certain types of optimized ads.

 

Watch the video on the right for more information about measuring Ad Recall Rate, and don't forget to download your complimentary guide to help follow along with each video!