#5. Content Effectiveness

Has your boss ever asked you, "is this content even making a difference?" If so, here's a great measurement technique that can show you the results you're looking for. You'll start by developing a simulation of your campaign content in a newsfeed-like setting, and then run a test and control group to evaluate the content using pre-determined questions.
 
Watch the video on the right for more information about measuring Content Effectiveness, and don't forget to download your complimentary guide to help follow along with each video! 
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9IM Metrics 5. Content Effectiveness

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