While we understand a lot of brand marketers have an issue with the Facebook Pixel, it comes into play here with our third metric, Conversion Analysis. With the pixel set up, you're not able to only tell that people are clicking on your influencer content, but you're also able to see data on the people who were exposed to the influencer content.

 

Watch the video on the right for more information about measuring Conversion Analysis, and don't forget to download your complimentary guide to help follow along with each video!