#4. Search/Direct Traffic

This next metric is fantastic because IT'S FREE! You can even go back and use it on campaigns you're previously run for a comparison against current campaigns. Essentially, you're looking back at your search and direct traffic data and working to identify unexplained increases that occurred during your influencer marketing campaign.
Watch the video on the right for more information about measuring Search and Direct Traffic against influencer campaigns, and don't forget to download your complimentary guide to help follow along with each video! 
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HubSpot Video