#8. Nielsen Catalina Sales Lift Study

We're finally at the point where we're looking at actually purchase behavior among an exposed and controlled audience. This measurement technique can be one of the more expensive of all the ways to measure influencer marketing, but the cost is worth the reward from what we've seen.
 
Watch the video on the right for more information about running a Sales Lift Study, and don't forget to download your complimentary guide to help follow along with each video! 
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9IM Metrics 8. Nielsen Catalina

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