A Sales Lift Analysis is basically a regression analysis looking for a correlation between the appearance of the influencer program along side sales data. So you're looking at the appearance of the impressions, the appearance of the engagement, charted over time, laid over with the appearance of sales data charted over similar time, to see if a correlation exists between sales and campaign delivery.

 

Watch the video on the right for more information about measuring Sales Lift Analysis, and don't forget to download your complimentary guide to help follow along with each video!