#6. Test & Learn Brand Lift

This next technique is actually a self-serve tool offered by Facebook. Like our last metric, you'll be running this test against a test and control group in order to determine a statistically valid ad recall rate.
Watch the video on the right for more information about measuring a Test & Learn Brand Lift Study, and don't forget to download your complimentary guide to help follow along with each video! 
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HubSpot Video