---
title: "9 Influencer Marketing Metrics: Test & Learn Brand Lift Study"
description: If you're struggling to measure you influencer marketing metrics, perhaps it's time to test out a test & learn brand lift stuy using Facebooks self serve tool.
image: https://marketing.carusele.com/hubfs/custom-video-thumbnails/7.png
---

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# 9 INFLUENCER MARKETING METRICS TO IMPRESS YOUR C-SUITE

A FREE, ON-DEMAND TRAINING, PRESENTED BY CARUSELE

# #6. Test & Learn Brand Lift

This next technique is actually a self-serve tool offered by Facebook. Like our last metric, you'll be running this test against a test and control group in order to determine a statistically valid ad recall rate.

 

Watch the video on the right for more information about measuring a Test & Learn Brand Lift Study, and don't forget to download your complimentary guide to help follow along with each video! 

[![Download Your Complimentary Guide Now!](https://no-cache.hubspot.com/cta/default/4747368/fe5add7d-0154-485f-8151-cc041e03e203.png)](https://cta-redirect.hubspot.com/cta/redirect/4747368/fe5add7d-0154-485f-8151-cc041e03e203)

## [![NEXT VIDEO!](https://no-cache.hubspot.com/cta/default/4747368/28a8c989-8b93-4715-835e-e4a63a50773a.png)](https://cta-redirect.hubspot.com/cta/redirect/4747368/28a8c989-8b93-4715-835e-e4a63a50773a)

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© 2026 Carusele, LLC

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