Shorty Awards Small Agency of the Year · 40+ industry awards

Real creators. Measurable results.

Influencer marketing services, optimized every day of your program.

Carusele is an influencer marketing agency built for consumer brands. We hand-vet creators from a database of 23 million tracked profiles, rank every piece of content as performance data comes in, and shift paid budget toward the winners daily. Most agencies hand you a recap. We hand you a campaign that was optimized along the way.

23M+Creators tracked
5,000+UGC creators on roster
500+Programs run
11Years of results

Get a proposal.

Tell us the goal and the timing. We'll come back with the program that fits it, and the number we think we can hit.

Trusted by the brands whose numbers have to hold up in a boardroom

Tyson Foods Revlon Walgreens Samyang Gorilla Glue Vera Bradley d'Alba Beauty Laura's Lean Beef At Home Reser's Fine Foods Jared
cStack® ranks every one

Thousands of pieces of creator content a year. The best pieces get the most reach.

What "optimized" actually means

Better on day 30 than on day one.

Most influencer programs are set at launch and reported at the end. Ours improve while they run, because three proprietary systems tell us exactly where the next dollar should go.

qStack™

Vets every creator before launch.

A tech screen for authenticity, engagement and brand safety, then a human review of audience fit, brand fit and content fit.

cStack®

Ranks every piece of content.

Real-time rankings decide which content gets syndicated organically and which gets paid amplification.

iStack®

Scores every creator on results and cost.

So your budget and re-booking decisions go to the creators who actually deliver.

Daily budget shifts

Winners get the spend.

Underperforming content stops spending. Top content runs as targeted paid and dark posts to look-alike segments of your buyer.

Results, not adjectives

The numbers we get asked about.

388,800Units sold at a single retailer through one program.
+22%Sales lift above benchmark in a live Kroger test versus control markets.
+7.6%Sales lift during the program, with sales staying 6.9% above baseline after it ended.
+209%Unit sales for Revlon #MascaraDay.

See influencer marketing case studies →

Built for consumer brands

Six ways to work with us.

Start wherever the pressure is. Pricing is transparent, and programs can be combined.

From $25,000

The Classic

Full-service programs: strategy, creator recruitment, content, paid amplification and reporting, run end to end.

From $7,500

The Content Factory

UGC-style video at scale from our 5,000+ creator roster, licensed for organic, paid and retail media.

Low monthly + % of sales

The Performance Engine

Affiliate programs where everyone is paid on measurable sales. Impact.com and CreatorIQ licensed.

From $20,000

TikTok Powerhouse

Many creators, fast turnarounds, native formats. As a TikTok Agency Partner, TikTok subsidizes part of creator costs.

$14,900

The Strategists

A detailed, executable influencer strategy your team or your agency can run.

Pricing varies

The Amplifiers

Partnership ads and whitelisting that put media behind the creator content that earns it.

Straight answers

Questions we get.

How much does an influencer marketing program cost?

Programs start at $7,500 for UGC-style video (The Content Factory), $14,900 for a standalone strategy (The Strategists), $20,000 for TikTok-focused creator content, and $25,000 for a full-service program (The Classic). Affiliate programs run on a low monthly fee plus a percentage of sales.

How do you measure influencer marketing ROI?

We plan against business metrics: sales lift, e-commerce conversion, qualified traffic, ad recall, and viewable and true-view impressions. You get a live dashboard plus a weekly email, and for brands that need causal evidence we run test-versus-control sales-lift studies.

How long does a program take to launch?

Most programs launch within a few weeks of a signed scope, depending on creator recruitment and approvals. Paid amplification starts producing signal in days. Affiliate programs are the exception: expect roughly six months to reach stride.

Let's talk numbers

Ready to see what optimization is worth?

Tell us the goal and the timing. We'll come back with the program that fits it, and the number we think we can hit.