Earlier this year, we hosted a three-part webinar series on leveraging influencers at all stages of the marketing funnel. Now, we've turned each webinar into an eBook to help you push leads down the path to purchase with influencer marketing programs.

This specific eBook is designed to help you lay the foundation for consideration and/or perception influencer campaigns. You'll find our recommendations on KPIs to start with and strategic campaign optimizations that will help drive more effective and efficient results.

If Consideration or Perception Isn't What You're Looking For...

...then we hope you enjoy the other eBooks in this series! Below you'll find links to our awareness and conversion based eBooks, which we hope you also enjoy.

Why Should You Download This eBook?

Traditionally, influencer marketing has been a pure awareness play where unlike many other, more advanced forms of digital marketing, it's solely relied on a reach-based model. Marketers continue to look for individuals with large online audiences to talk about them in hopes their content will influence the people who follow them. While still widely used, this approach to influencer marketing hasn’t changed in more than 10 years... but we believe there’s a better way.