Traditionally, influencer marketing has been a pure awareness play. Unlike many other, more advanced forms of digital marketing, influencer has solely relied on a reach-based model where marketers look to get individuals with large online audiences to talk about them in hopes their content will influence the people who follow them.
While still widely used, this approach to influencer marketing hasn’t changed in more than 10 years...
With the power of digital technologies we’re now able to design influencer programs that reach audiences at different stages of the marketing funnel. In fact, when the right approach is leveraged, flights can build on each other, moving consumers all the way from brand introduction to purchase over the course of days, weeks, or months.
Download this white paper today to get enhance your influencer marketing strategy and learn tips for both measuring and optimizing your programs to reach your true objective.
In case you'd rather dive into one specific area of the marketing funnel, feel free to download the respective eBook instead of the full white paper.