76% of marketers say that the biggest challenge of influencer marketing for 2018 would be determining campaign ROI.

This statistic hasn't changed much heading into 2019, but we're on a mission to fix that.

Over the course of the next hour, Carusele's president, Jim Tobin, will take you through 9 different influencer marketing measurement tactics that will help prove the value of your campaigns. While there is no silver bullet, we'll dive into the pros and cons of each of these 9 metrics, including when to use them, when to avoid them and what to watch out for. 

And don't worry about taking notes! Once you get started, we'll provide you with a complimentary, downloadable guide that outlines these significant tactics in more depth. Use it to follow along with the training and to compile your questions. We'll leave time at the end of the training for any questions you'd like us to personally answer for you.

LET'S GET STARTED!

Agenda

Introduction
About The 9 Measurement Techniques
#1. Ad Recall Rate
#2. Sales Lift Analysis
#3. Conversion Analysis
#4. Search/Direct Traffic
#5. Content Effectiveness
#6. Test & Learn Brand Lift Study
#7. Custom Brand Lift Study
#8. Nielsen Catalina Sales Lift Study
#9. Foot Traffic Lift Study
Closing Remarks and Questions